Geberit - Greenfield Integration Project

With the introduction of a new CRM system and its planned worldwide rollout, the need for seamless integration into existing systems is also increasing.

Geberit, a leader in the manufacture of sanitary and piping systems, was looking for a solution to enable cross-application processes. Based on Microsoft BizTalk Server, cloud and on-premises peripheral systems were connected, ensuring efficient and effective data transmission as well as intelligent rollout into the various markets.

A total of over 10 systems were connected with over 70 data interfaces. The data transfer was implemented in a sales organization-driven manner. The integration solution thus ensured seamlessly integrated digital processes across multiple business units.

At the time of project implementation, this Microsoft Dynamics CRM integration was one of the largest in Europe, according to Microsoft.

• Microsoft Dynamics CRM
• SAP S/4HANA
• Web portal
• Legacy system Lotus Notes
• CTI telephony software
• SharePoint tables
• and much more

• Greenfield approach with Microsoft BizTalk Server and replacement of the proprietary integration platform with BizTalk Server
• Azure Service Bus for communication between the on-premises BizTalk Server and the cloud
• NSYNC CRM Plugin for targeted and enriched metadata export from MS Dynamics CRM via Azure Service Bus
• Common Data Model (CDM) for master data objects

• Intelligent rollout of the solution into various markets
• Ensuring cross-departmental and cross-application processes
• Seamless integration into Microsoft CRM online
• Seamless integration with on-premises systems (SAP and non-SAP)

Reference (2019): Gallus Römer, Head of Sales and Marketing Applications, Geberit Group